Trend Research

Supertrends – Sustainability – Catwalk Analysis

SUPERTRENDS:
Comprehensive trend research.
Trend reports based on the high street market, trade shows, exhibitions, festivals and art. Monitoring of the main fashion and lifestyle communication channels. Specific reports tailored to the brand and the customer.

SUSTAINABILITY:
Collaboration with brands and clients to make a sustainable impact on their collections.
Research and insights into consumer behavior in the sustainable segment.
Monitoring and analysis of sustainable collections made by the main international players and the local market.

CATWALK ANALYSIS:
Comprehensive analysis and forecasting of catwalk and trade show trends, in terms of the season’s key items, fabric, colors and prints. Appropriate filters and translation in line with brand and client requirements.

Research
Direction

Fabric Innovation – Fitting Innovation

BENCHMARKING FASHION TRENDS:
Weekly reports on the main fashion players in the retail industry. Quantitative and qualitative studies and monitoring the evolution of trends.
Fashion trends reports based on the European market. Customized analysis for each brand/client. Specialist knowledge of the industry in Brazil and the rest of South America.

FABRIC INNOVATION:
Continuous fashion research in order to assimilate fabric trends, the technological evolution of materials and new print techniques. Visits to international trade show, such as Premier Vision and Texworld.
Purchase of samples for new fabric references and assessing the strength of materials used during the season.

SHAPE INNOVATION:
Monitoring the main key items in the high street market and follow-up of the growing seasonal trends.
Quantitative and qualitative reports analyzing the season’s main product categories.
Trends filtered for each brand/customer.

Design

Themes Colab – Capsule Collection – Asia Development

THEMES COLLABORATION:
Collaboration with the fashion team on creating the concept of the collection, as well as its themes, color palette and set fabrics/printing. Continuous follow-up and updates concerning the season’s major trends.

Capsule Collection:
Moodboards inspired by benchmark fashion trends. Interpretation of the main fashion trends on the high street market and creation of capsule collections according to the brand/customer.

ASIA DEVELOPMENT:
Development of the season’s key items in Asia in line with brand/customer demand.
Development of technical sheets and/or purchase of sample pieces for product development and monitoring of the creation process.

Product Development

Sample Shopping – Key Pieces – Category Collection

SAMPLE SHOPPING:
Sample pieces purchased according to the client’s developmental requirements.
Sample shopping focused on several approaches: new patterns, textures, color and/or details.

KEY PIECES:
Continued monitoring of the evolution of seasonal trends according to brand/customer profile.
Development of the season’s key items in Asia according to brand/customer demand.
Development of technical sheets and/or purchases of the season’s “must-have” sample pieces.

CATEGORY COLLECTION:
Analysis of the main benchmark trends by product category in line with customer demand.
Creation of collections by product category and/or fabric based on high street market trends.

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