Supertrends – Sustainability – Catwalk Analysis
Comprehensive trend research.
Trend reports based on the high street market, trade shows, exhibitions, festivals and art. Monitoring of the main fashion and lifestyle communication channels. Specific reports tailored to the brand and the customer.
Collaboration with brands and clients to make a sustainable impact on their collections.
Research and insights into consumer behavior in the sustainable segment.
Monitoring and analysis of sustainable collections made by the main international players and the local market.
Comprehensive analysis and forecasting of catwalk and trade show trends, in terms of the season’s key items, fabric, colors and prints. Appropriate filters and translation in line with brand and client requirements.
Fabric Innovation – Fitting Innovation
BENCHMARKING FASHION TRENDS:
Weekly reports on the main fashion players in the retail industry. Quantitative and qualitative studies and monitoring the evolution of trends.
Fashion trends reports based on the European market. Customized analysis for each brand/client. Specialist knowledge of the industry in Brazil and the rest of South America.
Continuous fashion research in order to assimilate fabric trends, the technological evolution of materials and new print techniques. Visits to international trade show, such as Premier Vision and Texworld.
Purchase of samples for new fabric references and assessing the strength of materials used during the season.
Monitoring the main key items in the high street market and follow-up of the growing seasonal trends.
Quantitative and qualitative reports analyzing the season’s main product categories.
Trends filtered for each brand/customer.
Themes Colab – Capsule Collection – Asia Development
Collaboration with the fashion team on creating the concept of the collection, as well as its themes, color palette and set fabrics/printing. Continuous follow-up and updates concerning the season’s major trends.
Moodboards inspired by benchmark fashion trends. Interpretation of the main fashion trends on the high street market and creation of capsule collections according to the brand/customer.
Development of the season’s key items in Asia in line with brand/customer demand.
Development of technical sheets and/or purchase of sample pieces for product development and monitoring of the creation process.
Sample Shopping – Key Pieces – Category Collection
Sample pieces purchased according to the client’s developmental requirements.
Sample shopping focused on several approaches: new patterns, textures, color and/or details.
Continued monitoring of the evolution of seasonal trends according to brand/customer profile.
Development of the season’s key items in Asia according to brand/customer demand.
Development of technical sheets and/or purchases of the season’s “must-have” sample pieces.
Analysis of the main benchmark trends by product category in line with customer demand.
Creation of collections by product category and/or fabric based on high street market trends.